For nearly a Century WIlliams lures have put trophy Fish on the stringers of novice and expert anglers alike. The secret to their success can be attributed to two things: the stabilizing ridge down the Center and the high quality 24 K gold or pure silver plating . The stabilizer prevents the lure from rotating and when coupled with a short jerking retrieve, imparts a darting action that drives fish wild. The unique precious metal plating proovides a reflective quality that cannot be duplicated.

One of the many assets of the Whitefish is its versatility. Ideal for trolling or casting. The design of the Whitefish allows it to be reversed for a different action. On slow days or during a slowdown in the bite, try reversing the spoon by simply switching the hook to the other end to trigger a response. The different action provoked by the reversal of the spoon can be an effective switch.

The size C70 Whitefish (10,8 cm 21,3 g) is a perfect imitation of most mature baitfish species. The larger C80 ( 13,4 cm 28,4 g ) and C90 (15,2 cm 42,5 g )Whitefish are popular Great Lakes salmon lures as well as proven big lake trout and northern pike favourites. They are regularly used as bait or smaller lure attractors or dodgers. Their unique shape offers less resistance and the brilliant flash of the precious metal finish attracts fish from greater distances.

The unique design of the Whitefish results in a distinctive proven action. At fast, medium or slow speeds, the Whitefish is equally effective.

• Length: 10,8 cm
• Weight: 21,3 g